Carpet DM!

OMG! Soooooo excited about my innovations for the Creative department. ECD asked me out for a brainstorm so we went to the Sticky Bar and sat on the ottomans away from all the randoms coz he wanted to explore ways Account Management can interact better with the creatives. He goes "Inga you work on the Coal Face (huh?) so you see the problems first hand." And to emphasize his point he touches my hand. I took a long slow sip of my cocktail. "Well", I said, licking the salt off my fingers and choosing my words ultra carefully coz Mum always taught us if you’ve got something to say it just say it and don’t blabber on, "the thing is that too much time is being spent going backwards and forwards between the creative department and the Suits and then backwards and forwards between the Suits and the Client coz the creatives get the brief and then do the work and then show the idea to a creative director who then turns it all down and says "forgetthatshit, do something cool" so the creatives then go and do something completely random and the creative director goes “awesome” then they show it to us Suits again and we all go "but that's not on brief" so we refuse to present it and by now the Client's leaping up and down going "where's that friggin' job I briefed in three weeks ago?" and so the creatives then go back to one of the CDs who goes "ok whatthehell just do whatever the Client wants" so they pull out the first gay thing they did and then I have to change it totally so I can present it to the Client who re-writes it and puts the logo exactly where I told the art director it should be in the first place and changes the headline to exactly what I said it should be!" ECD just stared at me and it was only then that I noticed his hand on my knee. "Thank you for being so honest. How do we short-circuit this insanity?" If there's one thing Mum taught me, it's that you've got to know when to seize today. She calls it Carpet DM (I guess coz she used to fold brochures for Rugs Galore on Parramatta Road) and it means you don't give a toss about what's right or wrong, you just go for it. Like the time our neighbour accidentally left his back door wide open when he was rushed to hospital, Mum yelled "Carpet DM!" at the top of her voice and clambers over the fence and borrows his new plasma before anyone else in Yagoona could get their paws on it. So anyway, I didn't brush ECDs hand off my leg straight away, but I said "how about we do it the other way round? Get the creatives to show their work to the Suits? And the Suits choose what to show the Client? That'd save all the stuffing around." ECD just stares at me. And then he goes “Would that work?” I just smiled and as I shrugged my shoulder strap accidentally slipped. Awesome timing. ECD pretends not to notice but then he calls the waiter over. "Another round of Loveguns. I think we’ve cracked it!” Woo hoo! I smiled to myself. Carpet DM!